NEUROMARKETING

 Neuromarketing 

• The direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject's response to specific products, packaging, advertising, or other marketing elements.

Neuromarketing

• It provides insight into situations where consumers say they want one thing, but then act (i.e., buy) in a different way

Neuromarketing

• It uses brain-scanning technology—such as MRIs and electroencephalography (EEG)—to observe how people's brains respond to a specific ad, packaging design, product design, etc.
• Marketers take the results of the scans and use them to create marketing consumers will find more appealing or motivating.