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Tuesday, 18 February 2020

NEUROMARKETING


 Neuromarketing 
  • The direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject's response to specific products, packaging, advertising, or other marketing elements.

Neuromarketing
  • It provides insight into situations where consumers say they want one thing, but then act (i.e., buy) in a different way

Neuromarketing
  • It uses brain-scanning technology—such as MRIs and electroencephalography (EEG)—to observe how people's brains respond to a specific ad, packaging design, product design, etc.
  • Marketers take the results of the scans and use them to create marketing consumers will find more appealing or motivating.

Saturday, 8 February 2020

PAKISTAN RANKED AMONG TOP 5 FREELANCER MARKET IN 2019

Pakistan Ranked Among Top 5 Freelancer Markets Thanks to Massive Growth in 2019

https://propakistani.pk/wp-content/uploads/2019/08/Freelancer-Freelancing-laptop-smartphone-phone-cup-stock.jpeg

Pakistan has huge potential when it comes to freelance services considering that 70% of the total population is under the age of 30.
In the recently published by Payoneer rankings for freelance markets, Pakistan has been ranked at 4th, well above India and Bangladesh. The list is topped by the United States with a 78% year over year revenue growth.


In its report, Payoneer wrote that the country's freelancers increased from 4% in Q3 2018 to 42% in Q2 2019, attributing the growth to government's efforts and youth's increased participation in the economy.
This growth has been mainly fueled by Pakistani youth, thanks to a period of government investment in enhancing their digital skills, combined with a young population where 70% of people are aged under 30.

https://propakistani.pk/wp-content/uploads/2020/01/Increase-in-Pakistani-Freelancers-2.png

Top 10 Countries for Freelancing 2019

These are the top 10 countries for freelancers as per Payoneer's Global Gig-Economy Index for 2019 which ranks the countries based on data of 300,000 freelancers and outsourcing professionals in its network:
Rank
Country
YoY Revenue Growth
1
USA
78%
2
UK
59%
3
Brazil
48%
4
Pakistan
47%
5
Ukraine
36%
6
Philippines
35%
7
India
29%
8
Bangladesh
27%
9
Russia
20%
10
Serbia
19%
According to the report, 77% of the revenues earned by Pakistani freelancers were by people aged under 34. The age-wise breakdown is given as follows:
https://propakistani.pk/wp-content/uploads/2020/01/Pakistani-Freelancer-Age-2.png
Mohsin Muzaffer, Payoneer's Head of Business Development Pakistan, said that the country's blanket 4G coverage has given freelancers 'unprecedented access to international markets'.



Friday, 24 January 2020

FW: WHAT IS AML TRANSACTION MONITORING , COUNTER TERROR FINANCING , ANTI-MONEY LAUNDEING , SUSPICIOUS ACTIVITY REPORT

                               

 ICIL Technologies Ltd

                                                                             

Click on link in light Green font to read more .

What is AML Transaction Monitoring

Anti-money laundering (AML) transaction monitoring software allows banks and other financial institutions to monitor customer transactions on a daily basis or in real-time. By combining this information with analysis of customers' historical information and account profile, the software can provide financial institutions with a "whole picture" analysis of a customer's profile, risk levels, and predicted future activity, and can also generate reports and create alerts to suspicious activity. The transactions monitored can include cash deposits and withdrawals, wire transfers, and ACH activity.

AML transaction monitoring solutions can also include sanctions screening, blacklist screenings, and customer profiling features.

The analysis is obtained primarily for the purpose of meeting various anti-money laundering (AML) and counter-terrorist financing (CFT) requirements, filing Suspicious Activity Reports (SARs), and fulfilling other reporting obligations.

Transaction Monitoring and a Risk-based approach

Broadly speaking, a risk-based approach requires that financial institutions employ intensive measures (such as enhanced due diligence) to manage risk for clients or scenarios that are deemed higher-risk, while for lower-risk clients or scenarios, and where there is no suspicion of money laundering or terrorist financing, simplified measures may be permitted.

To apply a risk-based approach, countries and institutions must take appropriate steps to identify and assess the risks of money laundering and terrorist financing for different market segments, intermediaries, and products on an ongoing basis. In line with the concept of a risk-based approach is acknowledgement that the nature and extent of AML/CFT controls will depend on a number of factors. The FATF, a global financial organisation that sets standards related to AML/CFT procedures, recognises the following factors as determinants of the proper extent of AML/CFT controls: 

·         The nature, scale and complexity of a financial institution's business.  

·         The diversity of a financial institution‟s operations, including geographical diversity.  

·         The financial institution‟s customer, product and activity profile.

·         The distribution channels used.  The volume and size of the transactions.

·         The degree of risk associated with each area of the financial institution‟s operation.  

·         The extent to which the financial institution is dealing directly with the customer or is dealing through intermediaries, third parties, correspondents, or non face to face access

Our AML Transaction Monitoring solutions help you monitor individuals, entities and transactions to detect suspicious activity – quickly and effectively. Find out more